3 tips for attracting clients to your agency

A solid, growing client base is the foundation of success for any recruitment agency. While having access to a wide candidate pool can help it establish itself in the market, ultimately it will be your clients who provide the funding to keep your agency running.

That's why it's so important to constantly strive to expand your list of clients. In an increasingly competitive market, what steps can you take to attract the best clients to your agency and hold onto them?

Choose an area of expertise

Although many agencies tend to cast a wide net and service clients from a range of industries, you may wish to consider specialising in a specific sector.

By selecting one industry to operate in and really drilling into it in depth, you can establish your agency as a go-to solution for companies seeking hires in that industry.

Be open about your processes

It pays to be honest and transparent about your recruitment tactics and processes from the start to ensure prospective clients have a good idea of your capabilities.

What processes and best practices do you follow that will convince clients you do a better job of finding candidates than they can?

This can also be a good opportunity to boast about any superior process you offer – for example, do you use efficiency software or workflow automation to find candidates in the shortest possible time?

Differentiate yourself

A crucial axiom for practically any business, not just those in the recruitment industry, is that differentiation is the key to success.

What does your agency do that none of your competitors can match? For example, if you have exclusive access to a specific segment of candidates that may be in demand, it may pay to advertise this to your potential clients.