Seeing the value of the self-service portal


Managing customers and clients is one of the most important tasks involved in running a business, and also one of the most time consuming. Enter the self-service portal – perhaps one of the more revolutionary aspects of a productivity solution. The self-service portal has the ability to take some of the pressure off of your staff, allowing them to do what they do best, and give your customers more of the power.

With this in mind, here are some of the more specific advantages of implementing this feature into your operations.

Self-service portals can help your business be more productive in general.

1. Lowers costs

Dealing with customers and managing their information requires a lot of time and attention, and allocating these resources can be quite expensive. Assigning members of your current staff to the task can distract them from more important work, and hiring someone especially for the job can be a significant and unnecessary cost. But by investing in software that allows customers to help themselves, you may be able to drastically reduce your costs in the long term.

2. Boosts productivity

Along these same lines, the self-service portal frees up your employees to concentrate on the valuable recruitment activities that only they can do, rather than being disrupted by administrative tasks. For example, the same queries can arise from customers over and over, and a self-service portal can allow you to provide answers quickly through an automated system without taking time from important work such as recruitment. Likewise, a cloud software-based service can help streamline processes and make the your organisation more efficient.

Self-service portals give your customers the power.

3. Communication and collaboration

Self-service portals act as hives of communication, allowing you to close the distance between your customer and business and work together to reach solutions. Many of today’s successful organisations have a customer-centred approach to business, and self service helps you provide your market with this constant attention without impacting other areas of the operation. It can also encourage customers to take matters into their own hands and manage their own needs.

4. Supports your brand

Lastly, having a self-service portal means you can station your company as the go-to source for any information and assistance that customers need. This can help to establish you as an authority and boost overall confidence in your brand.

These are just some of the advantages of integrating a self-service portal into your business. However, to be truly effective, this feature is best utilised as part of a wider recruitment software solution to spread the efficiency benefits throughout your organisation.

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