Is your recruitment agency prepared for the “age of the customer”?

A shifting paradigm in today's digital business arena is placing the customer at the centre of every business's operations, according to a leading research firm.

In the "age of the customer", winning and retaining customers through concentrated marketing and IT efforts is paramount to success, says Forrester Research.

This might serve as a good reminder to assess whether your recruitment agency is making the most of productivity software to efficiently cater to the varying demands of its clients.

Forrester points out that a business's IT and BT (business technology) management will continue to play a large role in retaining customers and meeting their needs.

"We believe that tech management must embrace two agendas: IT and BT," Forrester CEO George F. Colony said in an October 10 media release.

"The team must take on the business technology agenda – building technologies, systems, and processes to win, retain, and serve customers."

According to Forrester, organisations must utilise the right business technology to harness and analyse big data in order to produce the results that customers demand.

Investing in specialised recruitment software for your agency can help it streamline not only its internal operations, but efficiently service the needs of your clients to deliver the ultimate in customer satisfaction.

FastTrack360 is a customisable solution that features advanced client relationship management functionalities to strengthen your bond with your clients.

Using the latest in workflow automation technology, it packs the power to integrate your entire candidate database and perform efficient and accurate searches across it.

This enhances and speeds up your client communications, allowing you to provide them with the right solutions in a timely manner.

If you think your business could do with a helping hand in adapting to the age of the customer, investing in the right software could be the way forward.