Are you delivering the digital experience your customers want?
As technology evolves, so too do the expectations of contemporary consumers. Nowadays, a vital aspect of engaging customers and clients is providing them with an efficient and meaningful digital experience. As a result, it’s important for businesses to ensure they have the best IT resources and strategies to meet the demands of their market and stay at the forefront of the digital landscape.
Having specially designed recruitment software is a big component of delivering a good digital experience for recruitment companies, and should form part of the wider strategy to improve customer engagement.
Close to 50 per cent of consumers are unhappy with their digital experience.
Is your digital experience hitting the mark?
A recent report from software solutions company SAP revealed that while digital customer experience is becoming increasingly important in today’s business environment, many Australian companies are not living up to the expectations of their customers.
According to the report, only 22 per cent of consumers are satisfied with the experience they are currently getting. In fact, almost 50 per cent of respondents said they were actually unsatisfied with it. This is a concerning figure for businesses, considering it may have a significant impact on their competitiveness in the market.
The impact of under-delivering in this aspect goes beyond just unsatisfied customers and clients. It can actually affect the overall perception of your brand and damage customer loyalty. Conversely, a good digital experience can help you to appear more cutting-edge and differentiate you from other businesses in your market. Consequently, it’s important that developing the digital experience becomes a primary focus for businesses.
How can you improve your customers’ experience?
Integrating a cloud-based efficiency software solution is an important first step to achieving this. However, there are a number of factors that influence the general digital customer experience you are able to provide through the software. Data and marketing campaign management services company Celsius International says that consistency is an essential aspect of creating a good experience, both in terms of visual aesthetics and software reliability. Consistency helps to build loyalty in customers, who will know what to expect from your brand and the way they interact with it.
Likewise, it’s important to think about the customer journey and how you want to drive it with digital technology. For instance, recruitment clients may want to independently submit, edit and monitor jobs with ease, so your strategy needs to facilitate this journey.
On the whole, delivering a meaningful digital experience to your customers and clients requires implementing the right software solution for your company. Talk to the specialists at FastTrack to find out how you can engage your customers more and boost your competitiveness as a result.